Martin Tureniec brings over 20 years of software asset management expertise, spanning both sales leadership and technical implementation. Renowned for making complex SAM concepts accessible and actionable, Martin excels at translating technical challenges into business value for enterprise organizations. His engaging presentation style and cross-functional expertise have made him a trusted advisor to procurement teams and IT leaders navigating the complexities of decentralized IT, compliance, and AI governance. Martin serves enterprise clients as a thought leader at Xensam, driving innovation in AI-powered software asset management solutions.

Xensam is the leading technology provider of AI-powered, cloud-delivered Software Asset Management software. Developed by veteran Software Asset Managers, its technology allows IT executives to quickly understand user interactions across the digital estate, optimize IT spending and identify security gaps, with a simple, out-of-the-box setup and an intuitive user interface. Using proprietary AI, Xensam’s normalization engine recognizes more than 450,000 applications, delivering industry-leading levels of visibility across cloud and on-premise environments. The company is headquartered in Stockholm, with a local presence in the UK, the US, and across Europe.